Editions of us
Creative strategy, Fashion campaign & event development
Editions of us, is a creative strategy, fashion campaign, and event concept
developed for KASSL Editions.
The project is aimed at engaging a younger generation of consumers by reintroducing The Original Coat
through a narrative built on sharing, connection, and collective identity.
Through a fashion campaign followed by an immersive event concept, the project is designed to provoke the act of sharing the coat,
creating an emotional connection between this new target group and the brand. Editions of us positions
KASSL Editions within a more community-driven and culturally relevant context while staying true to its minimalist DNA.
The project includes a Concept book, Communication strategy, Event book, Campaign visuals & Visualisations of the event.