Editions of us
Creative strategy, Fashion campaign & event development
Editions of us, is a creative strategy, fashion campaign, and event concept
developed for KASSL Editions, as my AMFI graduation project.
The project is aimed at engaging a younger generation of consumers by reintroducing The Original Coat
through a narrative built on sharing, connection, and collective identity.
Through a contemporary fashion campaign and an immersive event concept, the project is designed to provoke the act of sharing the coat,
creating an emotional connection between this new target group and the brand. Editions of us positions
KASSL Editions within a more community-driven and culturally relevant context while staying true to its minimalist DNA.
Project deliverables included: Concept book, Communication strategy, Event book
Campaign visuals & Visualisations of the event space.